A digital marketing veteran who has worked at leading business and marketing consultancies for twenty years. Since 2017, she has served as a Vice President at Merkle, Inc. (www.merkleinc.com) helping clients with digital and data transformation.
Prior to 2017, she served on the Executive Team at iCrossing, leading new business and overall growth. Over her 10 years at iCrossing, she provided leadership and best practice processes for acquiring new and up-selling existing customers. This included qualification, client and prospect relationship building, proposal writing, pitch storytelling, deal closing and revenue operations. Amanda has cross-industry expertise with specific success in the CPG/Retail, Travel & Hospitality and Media & Entertainment verticals.
Amanda began her digital marketing career at Agency.com where, over seven years, she held several posts, including Director of Business Development and Strategic Alliances. Prior to that, she was a Change consultant for Arthur Andersen where she focused on M&A.
Majoring in Human and Organization Development with a concentration in Leadership, Amanda graduated Cum Laude from Vanderbilt University.
In addition to her professional pursuits, Amanda is a mom of two, hiker, equestrian, skier and loves being involved in the communities in which she lives. In addition to her current board post at the Center, her past commitments included President of Chicago Children's Charities, board member of the Boys and Girls Clubs of Chicago and the Chicago Botanic Garden.